Recent work and insights.
Full project stories and things I'm learning.
Traditional Case Studies
AI-assisted booking & diagnostic platform
Led product and design teams building a D2C cash-pay healthcare platform, including a conversational AI agent, 5 care flows, 50+ service types, thousands of providers.
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First remote connectivity app — Electrolux & Frigidaire
Designed and launched the first-ever remote connectivity app for a major appliance brand — two brands, one design system, 400+ screen states per appliance, and 30,000 downloads in year one.
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Creating the First AI-Automation Product of its Kind for Home Health
Shaped vision, built the team, and drove adoption from under 5% to over 50% in four months — automating high-stakes home health documentation from a low-trust, low-infrastructure starting point.
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First-generation agentic audience builder
Led the original and agentic product relaunch of an audience segmentation and monetization platform.
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Coming Soon
Digital products for Humana, Aetna, Cigna & Liberty Mutual
Led design across portals, apps, and web platforms for major payers and financial services firms.
Short stories
Analog grid for the win
A personal project building a NCAA March Madness SaaS app taught me a lesson about carelessly discarding antique features.
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IMG
Weekly updates to my toolset and workflow
The lesson I'm learning: tools, cadence, and how we fold them in keep changing—but a strategic framework keeps that churn manageable. Hold the process steady; the tool choice stays secondary.
Let's talk.
Open to leadership roles in design and product, and select fractional roles.